At Happy Lily Soy Candles ("we," or "us"), we value the privacy of individuals who use our websites and related services (collectively, our "Services"). This Privacy Notice explains how we collect, use, and share the personal information of users of our Services ("users," "you," or "your"). By using our Services, you agree to the collection, use, disclosure, and processing of your information as described by this Privacy Notice.
Personal information is information that identifies or could be used to identify a specific person. Personal information does not include deidentified information (anonymized or pseudonymized) or aggregated information derived from personal information.
We may collect a variety of personal information and other information about you or your devices from various sources, as described below.
Information You Provide to Us
Registration Information. If you sign up for an account, register to use our Services, or sign up for emails or other updates, we may ask you for basic contact information, such as your name, email address, phone number, and/or mailing address. We may also collect certain demographic information when you register for our Services, including your age, gender, personal interests, income, and/or marital status.
Communications. If you contact us directly, we may collect additional information from you. For example, when you reach out to our customer support team, we may ask for your name, email address, mailing address, phone number, or other contact information so that we can verify your identity and communicate with you. We may also store the contents of any message or attachments that you send to us, as well as any information you submit through any of our forms or questionnaires.
Events. If you register for an event that we host, whether in-person or online, we may collect relevant information such as your name, address, title, company, phone number, or email address, as well as specific information relevant to the event for which you are registering.
User Content. We may allow you and other Users of our Services to share their own content with others. This may include posts, comments, reviews, or other User-generated content. Unless otherwise noted when creating such content, this information may be shared publicly through our Services. Additionally, when you call us or you request that we call you back, the calls may be monitored, recorded, and used by us and our third-party service providers to enable training, ensure quality, and customer satisfaction.
Information Your Devices Provide Automatically
When you interact with our Services, we obtain certain information by automated means, including the following:
a. Geolocation Information
We may obtain information about your approximate and, with your permission, precise geolocation when you access or use our Services: for example, via your browser information and other similar device or browser attributes (like IP address), our store locator page, or our mobile applications. For more details, please see "What choices do you have over how your information is used" below.
- b. Navigational Information
When you access our Services, your computer, phone, or other device may provide navigational information, such as browser type and version, service-provider identification, IP address, the site or online service from which you came, and the site or online service to which you navigate.
- c. Device Information
We also may obtain information about the computer or mobile device you use to access our Services, such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network information, and website or app usage behavior.
- d. Cookies, Clear Gifs, Analytics Services, and Similar Technologies
To better understand how you interact with our Services, we may collect information using cookies, clear gifs (also known as web beacons or web bugs), analytics services (such as session replay software), and other similar technologies.
A cookie is a text file with small amount of data that is stored by your browser on your device. It's used to do things like see how you navigate our Services and what you click on; remember you and your online purchases when you return; and recognize you and honor a special deal for you when you redeem one of our offers from a third party’s site. This helps us improve and deliver our Services, provide better customer service, tailor and improve your online experience, and tailor offers to you based on your unique tastes and a combination of your online and offline (e.g., in-store) interactions and purchase history.
A clear gif is an invisible pixel-sized graphic image on a web page, web-based document, or email message. It helps us to do things like view the URL of the page on which the clear gif appears and the time the site, document, or email in question is viewed; and recognize you and honor a special deal for you when you navigate from a third party’s site to redeem one of our offers that may have appeared there. Clear gifs in emails help us to confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized or better online experience.
In addition to cookies and clear gifs, we may also use device identifiers, web storage, third-party-provided analytics services, such as session replay services, and other similar technologies and services, to collect information about your interactions with our content and Services. Session replay services consists of an analytics application that allows us to capture and analyze your interaction with our Services to better identify and repair any technical errors, and optimize our Services. Such technologies and third-party-provided services may observe or record your activities when using our Services, including movements, scrolling, visit duration, clicks, information typed, and other interactions.
To facilitate our Services, we enable our third-party service providers to be part of your communications and interactive experiences with us. When you interact or communicate with us, you are also interacting and communicating with or through our third-party service providers and their technologies (session replay, for example). These technologies, illustrated above, helps us to understand which of our interactive experiences that online users like the most. Cookies, clear gifs, session replay services, and other similar technologies also allow us to associate your online navigational information and purchases and interactions (both online and offline) with personal information you provide (such as name, address, phone number, survey responses, and email address). We may associate this information to deliver products and services to you; improve our business; transact business; recognize other devices within your household; and market our products and services on this and other online services through a variety of media like email, mobile advertising, direct mail, and social media.
For information about your options with respect to cookies and clear gifs, see "What choices do you have over how your information is used" below.
- 3. Information Derived Through or Provided by Others
Affiliated entities, sister brands, vendors, social media networks, and advertising networks may provide us with, or supplement, information about you. We may use this information for a variety of operational or marketing purposes, such as to correct shipping information, market to you, deliver more relevant offers through customer insights, improve our business, and transact business.
- 4. Third-Party Analytics and Personalization Services
We may use third-party analytics services to analyze site metrics and performance, analyze our visitors' preferences, address technical issues, optimize our Services for better user experiences, and serve personalized content to you through the use of some or all of the technologies described above, such as cookies, clear gifs, session replay software, and other similar technologies.
- 5. How We Use the Information We Obtain
We use the personal information we obtain through the Services to:
- deliver our Services;
- process your online orders;
- facilitate payment and transactions;
- create and manage your online account;
- personalize your online experience with content and offers that are tailored to your interests;
- provide customer service, which includes calling or sending text messages at all hours of the day when directly responding to your inquiries and requests;
- include you in surveys and contests;
- enable you to post your content, such as comments, images or videos;
- facilitate networks of online social activity centered around our products and services;
- improve our Services, the manner in which offers are made on our Services, and the interactions and experience visitors have with our Services;
- develop, train, use, and improve AI tools and models (including those provided by third-party service providers) with the personal information described in this Policy for certain business purposes, such as to analyze customers' experiences and activities with us, to improve the efficiency, quality, and speed of our business operations, to support communications with you and make product recommendations (such as through our chatbot(s)), to generate business content, and to provide personalized experiences;
- enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our online environment, or by viewing our content within their online environment;
- market our products and services that may be of interest to you;
- create aggregated, permanently de-identified, or anonymized information for statistical purposes, which we will maintain and use in a non-individually identifiable form and will not attempt to re-identify the data; and
- administer technology and ensure technology integrity (including, for example, by maintaining and improving networks; and identifying and fixing problems.
Choices you have over how your information is used
We offer you certain choices in connection with the personal information we obtain about you.
1. 1. Email
You may opt out of the Happy Lily Soy Candles email list by following the instructions located at the bottom of each commercial email. If you opt out of the email list, we may still send you operational or transactional messages, such as password-reset or account related information, from the relevant brand or line of business.
- 2. Mobile Text Messaging
If you've signed up for mobile text messaging offers but later decide you no longer wish to receive these offers, simply follow the opt-out instructions included in the mobile message. We may send a final text message confirming instructions or asking for clarification regarding the scope of the opt-out request. Data and message rates may apply.
- 3. Mobile Push Notifications/Alerts
We may send push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
- 4. Location Information
You may have the ability to turn location-based services on and off by adjusting the settings of your Internet browser or mobile device or, for some devices, by adjusting the permission settings for our mobile apps to access your location information. Instructions for adjusting or disabling the location settings.
- 5. Cookies and Clear Gifs Visit "How is technology used to serve our advertisements on other online services, and what choices do you have" to learn about how to specify your preferences over our use of cookie and similar technologies
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Do we collect children's personal information
Our Services are designed for a general audience and are not directed to children. We do not knowingly collect or solicit personal information from children under the age of thirteen (13) (or other relevant ages, which may apply by virtue of applicable law) through our Services. If we become aware that we have collected personal information from a child under such age, we will promptly delete the information from our records. If you believe a child under such age may have provided us with personal information, please contact us as specified in the "Whom should you contact with questions or concerns" section of this Policy.
How will we communicate updates to our Policy
This Policy may be updated periodically to reflect changes in our personal information practices. Changes to the Policy will be posted on this page. For significant changes, we will notify you by posting a prominent notice on our Services indicating at the top of the Policy when it was most recently updated.